Ally offers a variety of financial planning tools to help customers estimate mortgage payments, affordability, and refinancing costs. However, these calculator tools had an outdated design system and missed key features needed for users early in the homeownership process.
Tag Archives: jondavid ottenbacher
Page Designs
Ally Financial Homeownership Journey Page Mortgage Calculator Redesign Ally Tech Blog
E-Commerce Design System
Design systems provide a more efficient way of creating high-fidelity prototypes. Adding the same rules for images, text styles, and other elements commonly used in UX Design works for a while, but eventually, it may slow down the design process for your team.
Mobile Optimized Product Page
E-commerce shopping has been overtaking the in-person shopping experience for a while now, and that trend will likely continue as companies focus their teams on mobile UX Design. Fast Growing Trees relies entirely on its website’s user experience to provide everything the customer needs when buying its products.
Bookstore Brand Identity
As part of a brand identity exercise, this project focuses on creating a branding system that delivers a memorable identity.
Brewery Logo Design
This project is a branding concept for a local brewery called ‘The Golden Hop’.
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